join us for sequel brands’ SECOND annual convention!

Join us December 6–8, 2026 at the legendary Wynn Las Vegas for an immersive, high-impact event connecting franchise owners, executive leadership, and partners across every brand in the Sequel Brands portfolio.

Get a first look at Sequel’s strategic roadmap for 2027 and beyond, hear major brand announcements – before anyone else, and understand what it truly means to be part of the Sequel ecosystem! Watch for updates here and via email in the coming months! See you in Las Vegas!

 

SET YOURSELF UP FOR CONVENTION SUCCESS

  • Convention activities begin Sunday, December 6 and wrap up late evening Tuesday, December 8, 2026. We recommend you plan to arrive by early-afternoon on Sunday. Convention kicks off with registration and an evening Welcome Reception. Plan to depart on Wednesday, December 9. View the full event schedule here.

  • We have partnered with Wynn Las Vegas to provide discounted rooms. View room block here or the Travel page for more information on travel planning.

  • Please plan for business casual attire during the Convention sessions. Remember your comfortable shoes. Temperatures in meeting rooms can vary, so plan accordingly.

    For the evening events you may wish to bring cocktail/party attire for the Welcome Event and Closing Party.

    No bags will be allowed at the closing party (a small clutch is fine, but anything bigger will need to stay in your room).

    Venues will check for ids. Please make sure to have one with you at all times, especially the evening parties and the closing event.

    The following are always prohibited for day and night events: no torn, cut-off or stained clothing. No athletic gear including gym shorts, tennis shoes, sweatpants, hats, etc. No shorts, flip flops, or swimwear.

  • Childcare will not be provided during the Convention. You may contact the hotel’s concierge for more information on childcare services.

  • Transportation to and from Convention is your responsibility. See the Travel tab for more information.

  • You will have received an email inviting you to register for Convention. All owners must register individually (you and your spouse or partner can not complete one form or you will not each have a place at Convention or your own badge). Once you have successfully registered via the registration portal you will receive a confirmation number and email. This confirmation is your receipt. When you arrive at registration on Sunday (or Monday morning if you can’t attend Sundays activities), you will receive your badge. Attendees will not be allowed to pick up other attendees’ badges. You must be registered prior to arrival at Convention. Same day registration will not be accepted.